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Neuromarketing For Dummies Image

Neuromarketing For Dummies

Aug 09 2016  Learn how to use neuromarketing and understand the science behind it Neuromarketing isa controversial newfield where researchers study consumersbrainresponses to advertising and media.Neuromarketing and the brain sciences behind itprovide new ways to look atthe ageold question:why doconsumers buy?Neuromarketing For Dummies goes beyond the hype to explainthe latestfindings inthisgrowingandoften misunderstoodfield, and shows business owners and marketershow neuromarketing really works and howthey can useitto their advantage. Youll get a firm grasp on neuromarketing theory andhow it is impacting...

R For Dummies Image

R For Dummies

Aug 09 2016  Coming to grips with R can be tough, even for seasoned statisticians and data analysts. Enter R For Dummies, the quick, easy way to master all the R you will ever need. Requiring no prior programming experience and packed with practical examples, easy, step-by-step exercises, and sample code, this extremely accessible guide is the ideal introduction to R for complete beginners. It also covers many concepts that intermediate-level programmers will find extremely useful. Master your R ABCs ? get up to speed in no time with the basics, from installing and configuring R to writing simple scripts a...

Pattern-Oriented Software Architecture Image

Pattern-Oriented Software Architecture

Aug 07 2016  The first volume of the POSA pattern series introduced a broadspectrum of generalpurpose patterns in software design and architecture. The secondnarrowed the focus to fundamental patterns for building sophisticated concurrent and networked software systems and applications. This volume uses design patterns to present techniques for implementing effective resource management in a system. The patterns are covered in detail making use of several examplesproviding directions to the readers on how to implement the presented patterns. Additionally, the volume presents a thorough introduction into r...

Adobe Creative Suite 6 Design and Web Premium Image

Adobe Creative Suite 6 Design and Web Premium

Aug 04 2016  The musthave book on the leading suite of software for graphic and web designers Fully revised and updated this handson resource offers a onestop learning opportunity through eight minibooks dedicated to each product inside Adobes Design Web Premium Suite. The minibooks include Adobe Creative Suite Basics, InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, Flash, Fireworks. The book contains information on new image enhancements to After Effects, 64bit versions of Illustrator and Flash Professional, and a new tool, dubbed Helium, that will enable designers to create content using HTML5 ...

Too Big to Ignore Image

Too Big to Ignore

Aug 02 2016  Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks realtime customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamifica...